Saturday, July 31, 2010

London Fashion Week: Burberry set to tide worlds initial catwalk show live in 3D

British fashion label Burberry made history today as it broadcast its catwalk show live in 3D.

The London Fashion Week event played host to a who"s who of Hollywood as A-listers sought refuge from the drizzly sky under a canopy of check umbrellas ahead of the much-hyped show.

The 154-year-old brand streamed the new collection from five simultaneous private events in New York, Paris, Dubai, Tokyo and Los Angeles.

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Front row action: (From left) Mary-Kate Olsen, Kate Hudson, Kirsten Stewart and Claire Danes concentrate on the catwalk today during Burberry Prorsum"s show for London Fashion Week at the Chelsea College of Art

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Burberry Cadette Girls: Christopher Bailey"s military-inspired show featured textured pieces in earth tones

But while guests abroad sportedretro red and green glasses, enjoying a simulation front rowexperience, the red carpet was dotted with stars.

KateHudson, dazzling in a bottle-green sequin dress, stopped to chat tobackstage presenter Greg James and no doubt viewers all over the worldgreatly appreciated the 3D view.

Twilightstar Kirsten Stewart, fashionista Mary-Kate Olsen and Claire Danes wereamong the celebrities that poured into the hall waiting to view ChristopherBailey"s inspired creations.

 Kate HudsonKate Hudson

Green Queen: Kate dazzles in a sequin Burberry dress and platform heels ahead of the show

As anticipation inside reached feverpitch, the lights went out, music queued and models showcased amilitary-inspired collection, entitled Burberry Cadette Girls.

And one key piece stood out, promising to be a hit among the fashion elite next season - the Burberry coat.

Thisyear"s staple is all about texture. From leather to sheepskin, beltedand embellished, outerwear is a must-have to be seen in.

Kristen StewartMary-Kate OlsenClaire Danes

Taking fashion to a new dimension: Twilight star Kirsten , Mary-Kate and Claire

Burberry fans all over the worldattended parties, by invitation only, or caught the show - albeit in 2D- on the label"s website.

Bailey, the label"s chief creative officer, said: "We are very excitedwe are hosting the first ever truly global fashion show.

"This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world.

Anna WintourBonny WrightTamsin Egerton

English roses: Vogue editor Anna Wintour, Harry potter star Bonnie Wright and Tamsin Egerton

"3D technology will bring our globalaudience into the London show space allowing them to see the coloursand fabrics, to hear the music and to be a part of that moment when itall finally comes together."

Baileyhas selected outerwear and accessories from the upcoming collection tobe available to order from their website immediately after the show took place.

Thedecision to broadcast the show in 3D followed the success of JamesCameron"s latest epic, Avatar, as well as Sky"s plan to show weekly 3Dfootball matches in pubs from April.

TwiggyTwiggy

British talent: M&S models Twiggy looks pretty in pink as Erin O" Connor opts for masculine tailoring

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Textured: The collection featured coats, a winter staple, in sheepskin, fur and leather

WATCH THE BURBERRY AUTUMN/WINTER 2010 CATWALK SHOW BELOW...

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